Mexico City, September 27, 2024. As part of the 1st Mexican Cinematography Summit, the Mexican Society of Cinematography (AMC) and EFD Studios have joined forces to pay tribute to some of Mexico’s most prominent cinematographers with the presentation of the exhibition “La Mirada Fija”. The unveiling was led by Diana Garay, Co-President of AMC; Eduardo Servello, Director of the 1st Mexican Cinematography Summit; and Eduardo Terán, Board Member of EFD Studios (Mexico), with numerous media outlets in attendance.
“La Mirada Fija” is a photographic exhibition celebrating the mastery of Mexico’s most renowned cinematographers. Open to the public from September 27 to October 27, 2024, at the Maker Room of the Franz Mayer Museum in Mexico City, this extraordinary collection showcases 49 images by AMC members, whose works have earned accolades at prestigious international festivals, including the Oscars, Sundance, and Tribeca.
Each photograph invites visitors to explore the visual storytelling that has shaped contemporary Mexican cinema, highlighting the technical and artistic skills of these professionals as they capture the essence of stories in every frame.
This exhibition is a tribute to the art of cinematography. It reflects the unique perspective and diversity of each Director of Photography, united by their shared passion for imagery, offering visitors a deep dive into Mexico’s visual universe while recognizing the critical role of cinematography in national artistic expression.
EFD Studios Celebrates 25 Years with a New Brand Identity Focused on Innovation and Sustainability
EFD Studios used the occasion of “La Mirada Fija” to unveil their new brand identity, marking the evolution of the company throughout its 25-year history. This rebranding highlights the studio’s expansion into new business verticals and its consolidation as a “One-Stop-Shop” offering 360º services for creators, positioning itself as a strategic partner for filmmakers. Furthermore, EFD Studios reaffirms its strong commitment to sustainability and diversity—core values in the company’s new phase.
Numerous media outlets, including Entrepreneur, Chilango, Grupo Imagen, Canal 22, and El Sol de México, attended the presentation. As evening fell, guests and attendees dressed up for an exclusive cocktail reception held at the Franz Mayer Museum. The event offered participants the opportunity to enjoy live music and network with prominent professionals from the audiovisual sector, creating an ideal environment for professional exchanges.
Before the general public opening, attendees enjoyed an exclusive private tour of the exhibition, giving them the opportunity to experience the artistry in a more intimate setting. This early access added a touch of distinction to an evening that seamlessly blended culture, entertainment, and professional opportunities.
Discover more about this event in: A Glimpse into the Photographic Exhibition ‘La Mirada Fija’.
